Star India to air Uttarakhand fundraiser on Independence Day
Rebecca Hawkes | 13-08-2013
A star-studded charity event to raise funds for the Uttarakhand flood victims is to be shown live across the Star India TV network on 15 August.
The seven-hour event, entitled Saath Hai Hum - Uttarakhand, will be broadcast live from Mumbai on Star Plus, Life OK, Star Pravah, Channel V, Star Utsav, Star Plus HD and Life OK HD. It will also be shown live in the UK on Star TV from 7.30am-2.30pm (BST).
The extravaganza will feature some of the biggest names from Bollywood, including Amitabh Bachchan, Salman Khan, Anil Kapoor, Madhuri Dixit, AR Rahman, Lata Mangeshkar, Ayushmann Khurana, Akshay Kumar, Pritam, Shankar-Ehsaan-Loy, Ajay Devgn, Kajol, Boman Irani and Prasoon Joshi.
Some of Star's top TV celebrities will also appear, including those from Diya Aur Baati Hum, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara, Saraswatichandra, Savdhaan India, Devon Ke Dev Mahadev and India's Dancing Superstars.
The Star India gala expects to raise around INR300 million (€3.7 million) to help rebuild the state, which suffered devastating floods in June. Star India will donate all the advertising revenue from the show to non-governmental organisations working in Uttarakhand, and the celebrities will appear without a fee.
"The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are.
"We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself," said actor Amitabh Bachchan.
Uday Shankar, CEO, Star India added: "The task of rebuilding is difficult. But it isn't impossible if we join forces. Star India is glad to partner groups that are not only focused on providing immediate relief but are building sustainable solutions to equip people prepare for the future. The unflinching support of the stars is humbling and in turn will help us extend a helping hand to those in need."