Risk, creativity and technology to drive TV's "third golden age"
Editor | 24-08-2013

Hollywood giant Kevin Spacey has implored broadcasters to embolden themselves and adopt technology such as over-the-top services to enter what could be a third golden age for television.
Delivering the prestigious McTaggart Lecture at the Edinburgh Television Festival, Spacey said he believed that a revolution has already occurred in the TV industry with the likes of HBO, AMC and crucially Netflix — for whom the actor starred in the landmark House of Cards original programme that attracted multiple EMMY award nominations — driving a revolution in the way in which viewers consume television.
"The audience wants control. They want freedom. If they want to binge – as they've been doing on House of Cards – then we should let them binge. We have learned the lesson that the music industry didn't learn: give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it,” Spacey said.
However he warned that traditional broadcasters could be left trailing in the wake of those at the vanguard of this revolution to the industry's inherent risk aversion and inability to respond to change. "Our challenge now is to keep the flame of this revolutionary programming alive by continuing to seek out new talent, nurture it, encourage it, challenge it, give it home and the kind of autonomy … it deserves,” he added. Interestingly, Spacey believes that by providing compelling content at reasonable prices, the industry could fend off in the main the challenges presented by piracy.