StarHub TV expands its Asian line-up

Singapore media provider StarHub TV is expanding its Asian offerings with a series of launches and initiatives, starting this week.
The initiative includes:
The launch of five channels from now TV and Hunan TV World. Four of the channels - now Baogu Movies, now Baogu Movies on Demand, now Mango and now TV On Demand - will launch on 3 May, while the other two, Hunan TV World and now HaiRun, will launch at a later date. Also now Baogu Movies on Demand (selected titles), now HaiRun, now Mango and now TV on Demand, will be available on TV Anywhere, StarHubs Internet TV service.

More TVB titles to be showcased concurrently with Hong Kongs telecast. Singapore viewers can watch the latest TVB drama series at the same time as their Hong Kong counterparts. Three of the drama series will premiere on StarHub TV On Demand concurrently with their Hong Kong telecasts in the coming months. These include Triumph in the Skies II, A Change of Heart and Awfully Lawful.

Shorter window periods for TVB drama series on VV Drama. Currently six months, these will be reduced to three months.

The launch of VV Drama on Demand on TV Anywhere.

Dual language subtitles to be made available for Korean content.

Enhanced programming on E City, the 24-hour Chinese entertainment channel. It will have new time belts to showcase lifestyle programmes and microfilms, and will also undergo a makeover that includes a slightly refined logo and new channel outlook that revolves around the 'Happy' theme.
Lee Soo Hui, vice president of media business unit, StarHub, said: The ramp-up in our Asian line-up is timely as our increasingly discerning customers yearn for access to more quality productions in the region, more up-to-date titles, as well as a stronger demand for flexibility in their viewing schedules ...
We are excited to work with now TV, Hong Kongs leading pay-TV operator, to showcase even more exciting content from Hong Kong on our platform. The partnership with now TV augments StarHub TVs comprehensive range of Asian line-up and reinforces our leadership in Asian content. We are confident that the launch of now TVs six channels on our platform will be well received."